Let’s humanise industry, starting with you.
Connect through human-centred storytelling that cuts through the noise and strengthens your presence.
We help you craft authentic narratives that align personal insight with professional goals to drive meaningful engagement.
The forces shaping your industry.
Market forces such as digitalisation, evolving customer demands, regulation, squeezed margins and the talent challenge are shaking banks' and infrastructures' foundations.
18.6%
employee turnover rate in the banking and finance industry.
10%
of millennials plan to stay in their current role for the longer term.
The weight of these forces mean standing out will take more than AI and traditional corporate messaging—it will require authentic, human-driven narratives to engage audiences.
Humans don’t buy brands. They buy humans who stand out with relatable insight.
Let’s humanise industry,
starting with you.
Are you ready
to tell your story?
Your narrative has the power to inspire, connect, and drive impact. Let ThoughtTree Lab help you craft it.
Whether you’re looking to elevate your personal brand, amplify your company’s voice, or create content that resonates, we’re here to guide you every step of the way.
Drop us a message.
It’s how we do it that amplifies your impact and adds value.
We nurture and nourish the roots of your authentic narrative, and connect ideas to fast-track growth.
1
Bridging goals to inspire and lead
We align your personal and professional objectives (internal and external) and elevate you as a thought leader, raising your profile so you feel seen, heard and valued.
2
Where passion and purpose meet
We unearth your narrative by intertwining your passions and purpose with your work. By rediscovering your essence we infuse your role with richer insight.
3
From values to visibility
The connection reveals values that branch out to performance, and when aligned with your company’s values, boosting your visibility.
4
Bringing your story to life
We then tell your story in a way that enhances your narrative as a thought leader to build and nurture relationships and drive engagement.
5
Finding your voice, and connecting
We develop your tone of voice that audiences resonate with, enhancing relatability to enable your conversations with clients and prospects.
6
Create a plan for success
We plan a content strategy and ensure your content reaches your audience at different touch points, boosting sales, lead generation, ROI and recruitment efforts.
Use the power of words to nurture and nourish your narrative.
Our personal narrative content helps senior executives develop and strengthen their narratives as thought leaders in dynamic and competitive industries.
Standing out in post-trade during a time of rapid change is tough. With our inside-out industry knowledge we do just that. Janet Du Chenne is an ex-editor of Global Custodian magazine and served in-house at Deutsche Bank and BBH Investor Services. Firms rely on her 25-year experience in journalism and content strategy to stand out.
Empowering marketing through people-led narratives.
Your personal narrative-infused thought leadership content integrates with internal marketing campaigns to drive engagement and support sales, leads and ROI efforts.
Connecting thought leadership to brand strategy
We craft people narratives that align thought leadership with company brand, freeing up marketing teams to focus on strategies that engage
Insights that power campaigns and ROI
From those narratives we create insight, delivering an emerging thought leadership talent toolset that bolsters internal campaigns, delivers ROI
Aligning narratives with campaign success
Develop people narrative insights that plug into key marketing campaigns, across multiple channels, boosting engagement
Precision insights, proven performance
We provide tailored personalisation and performance measurement, delivering clear KPIs to track success, optimise campaigns, and demonstrate measurable impact.
Building skills to drive long-term success
Ongoing training of thought leaders in content creation, narrative development and soft skills, saving you time, while bolstering sales, retention and recruitment efforts