Why Insight Storytelling works.
Insight Storytelling enhances my personal narrative. It binds my professional and personal experience to show authenticity, connecting my passions with work to create insight.
Janet Du Chenne,
ThoughtTree Lab’s Chief Storytelling Officer
Aligning professional storytelling...
At work, I am a creative storyteller with 25 years of journalism and content marketing experience both in-house in banks and at B2B magazines.
I help leaders engage their target audiences by drawing connections between big picture trends and products and services.
with your own
personal purpose...
Outside of work, I am a runner who competes in marathons and ultramarathons. It’s more than a hobby, it’s my north star guiding purpose.
Running produces the creativity, curiosity, focus, and variance I need to write. When these values align with work, I create compelling content so others relate.
to inspire others and amplify their impact.
My mission is to empower others to uncover their unique stories, align their passions with their purpose, and share insights that resonate, inspire, and create lasting value.
I model authenticity by connecting my love of running with that of helping industry leaders publicise themselves and their insights through their passions.
Are you ready
to tell your story?
Your narrative has the power to inspire, connect, and drive impact. Let ThoughtTree Lab help you craft it.
Whether you’re looking to elevate your personal brand, amplify your company’s voice, or create content that resonates, we’re here to guide you every step of the way.